Pablo Vaca Núñez
I help brands move from ideas to execution. Campaigns, coordination and delivery in gaming and sports.
Global Campaign and Brand Marketing Lead for Sports, Gaming and Culture. Leading integrated campaigns for Iberia: Spain and Portugal. GTM strategy, talent activations, coordinating brands, agencies and stakeholders under real business pressure.
Creative and marketing agency. We help brands move from ideas to campaigns that ship: strategy, coordination and execution for gaming and sports brands.
I design and lead campaigns for gaming and sports brands. I work with senior marketing leaders who need structure, alignment and execution discipline: complex campaigns, multiple stakeholders, fixed deadlines and real business pressure.
Full-time, I run Campaign and Brand Marketing for EA SPORTS in Iberia. In parallel, I co-founded Hey Paul, where I take on the same kind of work with a different kind of freedom.
Always open to good conversations and strong collaborations.
What does it actually take to coordinate a go-to-market campaign across multiple countries, agencies, and stakeholders? After four years leading campaigns at EA SPORTS in Iberia, I've learned that the hardest part isn't creative — it's alignment. The brands that win are the ones where strategy, talent activations, and local execution work in lockstep, under real business pressure and fixed deadlines.
In 2018 I co-founded Hey Paul to take on projects with a different kind of freedom. Running a creative and marketing agency alongside a full-time role at Electronic Arts taught me that the best client work comes from having strong opinions, clear processes, and the discipline to ship on time — every time.
The gaming industry moves fast, and audiences can spot inauthenticity instantly. The most effective campaigns I've worked on — talent activations, community moments, cultural crossovers — come from teams that understand the culture, not just the metrics. If you're marketing to gamers, you need people in the room who live it.