I want to learn to launch better campaigns
Practical training to turn a strategy into a coordinated, measurable, executable launch.
Explore training
Integrated campaigns · Sports & gaming · Training
I make campaigns ship. And I teach others how to do it.
I'm Pablo Vaca Núñez. I work on integrated campaigns, go-to-market strategies and talent activations, and I turn that experience into practical training for professionals, universities and marketing teams.
Brands I have worked with
- GoPro
- Citroën
- Salomon
- HTC Vive
- MY.GAMES
- Garmin
- El Corte Inglés
- Milka
- MTV
- Netflix
- Ford
- PokerStars
- KAYAK
- Novo Nordisk
§ 01Four paths
What do you need?
I want to bring real experience into the classroom
Classes and workshops on integrated campaigns, sports and gaming marketing, GTM and talent activations.
Training for universitiesI want to work directly with Pablo
Diagnostics, workshops, campaign sprints and strategic support to bring clarity to a complex launch and align the team.
See how Pablo can helpI want to work with Pablo and Hey Paul
Local strategy and execution for international brands in Spain and Portugal: content, community management, creators and campaign localisation, with direct access to the founders.
Discover Hey Paul§ 02Training
First edition in preparation
Campaigns that ship
From brief to launchA practical programme to design, align and execute integrated campaigns without coordination eating the strategy.
- 01Turn an open brief into a concrete problem and outcome.
- 02Build a GTM plan that works as a single source of truth.
- 03Coordinate brand, agencies, talent, media and partners.
Joining the list doesn't involve any purchase.
§ 03From brief to the next decision
A system to cut noise and increase clarity.
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Brief and outcome
Define the real problem, the change we're after, the deadline and the constraints.
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Alignment and cadence
Create a shared plan, clarify who decides and set a working rhythm.
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Build and launch
Coordinate production, talent, media, PR and partners to hit the date that matters.
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Read and next move
Analyse results, extract lessons and decide what to keep, stop or test.
04Selected work · EA SPORTS FC 27
Pepe · Moments make ICONS
One legend. Two sides.
On the pitch, uncompromising intensity. Off it, warmth and humour. That contrast shaped the story of Pepe's return as an ICON in EA SPORTS FC 27.
A project made together with the teams and collaborators who brought it to life, including DOCE STUDIOS.
§ 05For universities and business schools
Industry experience for the classroom.
I teach at UNIE on an occasional basis and bring to the classroom problems, decisions and tools taken from day-to-day marketing work.
- Integrated campaigns, GTM strategy and sports and gaming marketing.
- Talent activations and coordination between brands, agencies and partners.
- From brief to launch, with measurement and post-campaign reads.
Guest lecture · Hands-on workshop · Intensive module · Keynote · Tailored programme — in Spanish, English and Portuguese.
§ 06For brands, agencies and teams
Do you have a campaign that has to ship?
I work with teams that need to turn complexity into priorities, owners, cadence and decisions made on time.
Launch diagnosis
A review of the brief, the risks and the dependencies.
Campaign sprint
GTM plan, owners and launch calendar.
Team workshop
A practical session on one of the team's real campaigns.
Ongoing support
Strategic and operational support throughout the launch.
§ 07Strategy, execution and teaching
I connect the work that happens in the market with what I teach in the classroom.
I work in Brand Marketing for EA SPORTS FC, I'm a co-founder of Hey Paul and teach occasionally at UNIE. For more than 15 years I've collaborated with brands, agencies and teams in Spain and on international projects.
What do you want to do now?
I want to learn
Training to launch better campaigns.
Explore trainingI want to bring Pablo to the classroom
Classes and workshops for universities.
Propose a collaborationI want to work directly with Pablo
Diagnostics, workshops, sprints and strategic support.
See how Pablo can helpI want to work with Pablo and Hey Paul
Local strategy and execution in Spain and Portugal.
Discover Hey Paul