I want to learn
Training to launch better campaigns.
Explore training
Strategy, execution and teaching
I connect the work that happens in the market with what I teach in the classroom.
I work in Brand Marketing for EA SPORTS FC, I'm a co-founder of Hey Paul and a lecturer at UNIE. For more than 12 years I've collaborated with brands, agencies and teams in Spain and on international projects.
My job is to turn ideas and strategies into campaigns that can be coordinated, executed and evaluated. My way of teaching starts from the same principle: less decorative theory and more judgement for making decisions.
§ 01Present and ongoing
Track record.
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E-01 · Aug 2021 — Present
Electronic Arts · EA SPORTS FC
Brand Marketing · Sports, Gaming & Culture
Brand Marketing for EA SPORTS FC. I lead integrated campaigns for Iberia (Spain & Portugal) and contribute to global launches: GTM strategy, talent activations, and coordination across brand, agencies and stakeholders under real business pressure. Previously, Integrated Communications Manager at EA SPORTS.
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E-02 · Sep 2018 — Present
Hey Paul
Co-founder
Creative and marketing studio. We help brands turn ideas into campaigns that actually ship: strategy, coordination and execution for sports and gaming.
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E-03 · Ongoing
UNIE
Lecturer · Marketing, sports & gaming
Teaching marketing, brand strategy and sports & gaming industry cases, connecting the classroom with the work that happens in the market.
§ 02Collaborations
Brands I have worked with.
- GoPro
- Citroën
- Salomon
- HTC Vive
- MY.GAMES
- Garmin
- El Corte Inglés
- Milka
What do you want to do now?
I want to bring Pablo to the classroom
Classes and workshops for universities.
Propose a collaborationI want to work directly with Pablo
Diagnostics, workshops, sprints and strategic support.
See how Pablo can helpI want to work with Pablo and Hey Paul
Local strategy and execution in Spain and Portugal.
Discover Hey Paul