Launches that hit the date
GTM plan locked, a single source of truth, decisions made on time — not after the fact.
For brands, agencies and teams
I launch sports and gaming campaigns that ship on time.
I work with teams that need to turn complexity into priorities, owners, cadence and decisions made on time. 12+ years in integrated campaigns, GTM and talent activations, across Iberia and international projects.
§ 01What you actually walk away with
Outcomes.
Stakeholders aligned, not firefighting
Brand, agencies, talent, retail and platforms pulling in the same direction with one operating cadence.
Campaigns connected to business objectives
Brand work tied to commercial KPIs, not just impressions.
§ 02Services
Four ways to work together.
Launch diagnosis
A review of the brief, the risks, the dependencies and the way of working.
Campaign sprint
GTM plan, stakeholder map, responsibilities, calendar and tracking system.
Team workshop
A practical session applied to one of the team's real campaigns.
Ongoing support
Strategic and operational support throughout the launch.
§ 03When you need a team
Need ongoing strategy and execution in Iberia?
For projects that require a local team in Spain and Portugal, I work alongside Constanza Aguilera and Hey Paul. We help international brands with content strategy, community management, creator activations, campaign localisation and Iberian market entry.
§ 04Selection · present and ongoing
Track record.
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E-01 · Aug 2021 — Present
Electronic Arts · EA SPORTS FC
Brand Marketing · Sports, Gaming & Culture
Brand Marketing for EA SPORTS FC. I lead integrated campaigns for Iberia (Spain & Portugal) and contribute to global launches: GTM strategy, talent activations, and coordination across brand, agencies and stakeholders under real business pressure. Previously, Integrated Communications Manager at EA SPORTS.
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E-02 · Sep 2018 — Present
Hey Paul
Co-founder
Creative and marketing studio. We help brands turn ideas into campaigns that actually ship: strategy, coordination and execution for sports and gaming.
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E-03 · Ongoing
UNIE
Lecturer · Marketing, sports & gaming
Teaching marketing, brand strategy and sports & gaming industry cases, connecting the classroom with the work that happens in the market.
Brands I have worked with
- GoPro
- Citroën
- Salomon
- HTC Vive
- MY.GAMES
- Garmin
- El Corte Inglés
- Milka
§ 05Selected campaigns
Selected work.
TOTY · Marcelo
Reveal of the Team of the Year to football legends.
01/03
TOTY · Quaresma
“This is where I was born.” Emotional piece shot in Istanbul.
02/03
Iker Casillas · Flexicar
Talent activation with legends for the TOTY launch.
03/03
§ 06From first email to launch
Process.
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Brief & fit
We map the real problem, the deadline and who's in the room. If we're a fit, we move.
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Plan & cadence
One GTM plan, one source of truth, one weekly cadence. Brand, agency and talent aligned.
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Build & ship
Production, talent, paid and PR coordinated to land the launch on the date that matters.
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Read & next
Post-launch read against business KPIs and a clear next bet — not just a report.
Tell me the challenge.
A paragraph is enough: the real problem, the real deadline and who's in the room. I read every message personally.
Prefer to write directly? pablo@heypaul.agency · LinkedIn