The project
Bringing Pepe back as an ICON in EA SPORTS FC 27 was an opportunity to capture the contrast between his competitive intensity on the pitch and his warmth and humour off it.
Applied experience
Real work. Reusable lessons.
The way I teach starts from the work that happens in the market: decisions, dependencies, coordination and lessons from real campaigns.
§ 01Featured project · EA SPORTS FC 27
Pepe: a legend, two sides.
The team behind it
I worked on this project alongside the teams and collaborators who brought it to life, including DOCE STUDIOS. The campaign connected Pepe's story with communities in Portugal, Real Madrid and FC Porto.
See my post and the work ↗§ 01Selection · six pieces
Selection.
TOTY · Marcelo
Reveal of the Team of the Year to football legends.
01/06
TOTY · Quaresma
“This is where I was born.” Emotional piece shot in Istanbul.
02/06
Iker Casillas · Flexicar
Talent activation with legends for the TOTY launch.
03/06
TOTY · Quaresma
Portrait session and card delivery for FC Porto.
04/06
Behind the scenes
The TOTY blueprint: from sketches to the final card.
05/06
Archive · Valencia CF
Memorabilia and emotional archive as a narrative thread.
06/06
Shall we talk?
I want to learn
Training to launch better campaigns.
Explore trainingI want to bring Pablo to the classroom
Classes and workshops for universities.
Propose a collaborationI want to work directly with Pablo
Diagnostics, workshops, sprints and strategic support.
See how Pablo can helpI want to work with Pablo and Hey Paul
Local strategy and execution in Spain and Portugal.
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