For universities and business schools
Industry experience for the classroom.
I'm a lecturer at UNIE and I bring to the classroom cases, decisions and tools taken from day-to-day marketing work.
§ 01Topics and formats
What I can bring to your programme.
Topics
- Integrated campaigns.
- Go-to-market strategy.
- Sports and gaming marketing.
- Talent activations.
- Coordination between brands, agencies and partners.
- From brief to launch.
- Post-campaign measurement.
Formats on offer
- Guest lecture.
- Hands-on workshop.
- Intensive module.
- Keynote.
- Tailored programme.
Sessions can be delivered in Spanish, English and Portuguese.
Propose a collaboration
Tell me which programme, course or event you have in mind and we'll shape it together.
pablo@heypaul.agency · Personal reply