Campaigns that ship
From brief to launch
A practical system to design, align and execute integrated campaigns without coordination eating the strategy.
Learn to turn an ambiguous brief into a plan the team can understand, execute and measure.
Joining the list doesn't involve any purchase.
A campaign rarely fails for lack of ideas.
It fails when the brief doesn't define what it needs to move, every team works from a different version, nobody knows who decides, and the date arrives before the decisions do.
Campaigns that ship is designed to go from a good idea to a launch system that can work under pressure.
What you'll be able to do
- 01Turn an open brief into a concrete problem and outcome.
- 02Design an architecture connected to business objectives.
- 03Build a shared GTM plan.
- 04Define responsibilities and decision rights.
- 05Coordinate agencies, talent, media and partners.
- 06Spot risks before they become emergencies.
- 07Link activity, signals and impact.
- 08Prepare a useful post-launch read.
You don't leave with just notes. You leave with a working system and a structured campaign.
Who is it for?
- Brand managers and marketing managers.
- People responsible for campaigns or launches.
- Strategy, account and production profiles in agencies.
- Professionals starting to coordinate teams or partners.
- Teams that need a shared way of working.
It'll be a particularly good fit if you already know the fundamentals of marketing, but feel like every campaign gets organised from scratch.
It's not a general introduction to marketing, a social media course or a collection of viral formulas.
From brief to the next decision
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01
A brief that forces decisions
Problem, opportunity, priority audience, outcome, constraints and non-goals.
DeliverableOne-page campaign brief.
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02
A strategy that fits on one page
Proposition, audiences, the role of each channel, hypotheses and objectives.
DeliverableStrategy map and indicator tree.
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03
Align who decides and who executes
Stakeholders, responsibilities, approvals and cadence.
DeliverableStakeholder map and responsibility matrix.
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04
From plan to activation
Channels, assets, talent, partners, paid, PR, social and production.
DeliverableChannel, activation and asset matrix.
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05
Operating the launch
Critical path, calendar, risks, decisions and milestones.
DeliverableLaunch plan, risk register and decision log.
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06
Reading the result
Indicators, lessons and the next decision.
DeliverablePost-mortem template and executive readout.
What you take with you
- One-page brief.
- Stakeholder map.
- Responsibility matrix.
- GTM plan.
- Launch calendar.
- Channel and asset matrix.
- Risk register.
- Decision log.
- Indicator tree.
- Post-mortem template.
Real experience, explained with method.
I'm Pablo Vaca Núñez, a specialist in integrated campaigns, GTM and activations in sports and gaming. For more than 12 years I've worked with brands, agencies and teams on campaigns for Iberia and international projects. I currently work in Brand Marketing for EA SPORTS FC, I'm a co-founder of Hey Paul and a lecturer at UNIE.
This is personal, independent training. It is not sponsored, approved or delivered by Electronic Arts and it does not share internal or confidential information.
FAQ
Do I need previous experience?
It's not an introductory course. It's designed for people who already know the fundamentals of marketing or have taken part in campaigns.
Do I have to bring a campaign?
It's not mandatory. The system can be applied to your own campaign or to a practice case.
Is it focused only on sports and gaming?
The examples come especially from those sectors, but the principles of brief, GTM, coordination, launch and measurement are transferable.
Is this official EA SPORTS FC training?
No. It is personal, independent training by Pablo Vaca Núñez.
Does signing up mean buying?
No. You'll receive information when the first edition is defined and you can decide then.
Interest list
Write to me and I'll personally let you know when the first edition of Campaigns that ship opens.
Joining the list doesn't involve any purchase.